Following the launch of SourceWhale AI, we’re excited to turn the spotlight on one of its headline features: Campaign AI. This is a brand-new feature that enables recruiters to quickly generate entire multi-step, multichannel outreach campaigns with AI.
Data shows that using multi-step, multichannel outreach campaigns greatly increases your likelihood of booking a meeting – whether for business development or candidate sourcing.
Increase in meeting rate using 3 channels vs. 1
Increase in meeting rate using 8 steps vs. 1
However, creating these campaigns can be a complex and time-consuming task for users. When starting with SourceWhale, new users often find themselves navigating through:
- Mapping out campaign steps based on their specific use cases and target profiles.
- Selecting the appropriate channels for each step.
- Crafting compelling content for each phase of their campaign.
While our WhaleGPT feature is hugely popular with our users and is used extensively for generating persuasive outreach copy, it is specifically designed to generate individual messages. Campaign AI takes this to the next level, allowing you to custom-build entire campaigns in moments, which are specifically tailored to your unique needs and goals.
How Campaign AI Works
Building a new campaign is now simpler than ever. Campaign AI walks users through a step-by-step process that captures a variety of inputs covering:
- Use case – candidate sourcing, business development or pitching a candidate
- Channels – email, phone, SMS, LinkedIn connection, InMail
- Number of steps required – we recommend a minimum of 6 for candidate sourcing and a minimum of 8 for business development
- Tone of voice – professional, casual or use AI to replicate the tone from previous outreach
- Context – specific detail about the opportunity
Once these inputs are provided, SourceWhale generates a fully relevant and personalized campaign. Users can review, tweak, and even regenerate each step before adding contacts, ensuring the campaign perfectly fits their needs.
The video below walks you through the entire process:
Key Benefits of Campaign AI
Quick Setup and Deployment
With Campaign AI, you can get your team up and running in no time. This tool makes it easy to create bespoke, AI-powered campaigns that deliver value from day one. Whether you are a recruitment agency or an in-house talent acquisition team, you will appreciate the speed and efficiency of our new feature.
Minimize Ramp Time for New Hires
New recruiters often face a steep learning curve, dealing with multiple tools and platforms. Campaign AI reduces the time spent on setup, allowing new hires to focus on what they do best – recruiting. This means less time getting started and more time billing.
Best Practice Campaigns
Campaign AI integrates our tried-and-tested MMQQ model, ensuring that your campaigns follow best practices in recruitment outreach. This model helps create campaigns that hit the mark every time, increasing your chances of success.
Overcome Blank Page Anxiety
Starting a new campaign from scratch can be intimidating. Campaign AI eliminates this stress by generating fully-formed, best-practice campaigns tailored to your specific requirements. No more staring at a blank page wondering where to start.
Targeted and Bespoke Campaigns
Stand out in crowded inboxes with highly relevant and targeted campaigns. Campaign AI captures context around the opportunity, ensuring your outreach is personalized and effective, leading to higher response rates and more meetings booked.
Consistent Tone of Voice
Maintain your unique brand identity across all your campaigns. Campaign AI allows you to select from preset tones of voice or replicate your own from previous campaigns, ensuring consistency in your communications.
Rapid Campaign Creation
Need to promote a new role or highlight a hot candidate? Campaign AI allows you to quickly spin up and deploy bespoke outreach campaigns, keeping you agile and responsive to market demands.
Get Started Today
With Campaign AI, you can get your team up and running in no time. This tool makes it easy to create custom, AI-powered campaigns that deliver value from day one. Whether you are a recruitment agency or an in-house talent acquisition team, you will appreciate the speed and efficiency of our new feature.
Ready to learn more about Campaign AI and see it in action? Talk to one of our product specialists today!
