Background
Verrus, an international executive search agency serving diverse sectors, experienced challenges due to changes in email deliverability rules. With deliverability issues impacting their reach, Verrus needed a fresh approach to engage clients and reduce their reliance on email as a single communication channel.
On top of this, they also wanted to reduce the time it took for new hires—often recent graduates—to reach billing targets and become productive.
The challenge
Changes in email deliverability made it harder for Verrus to rely on one channel for client and candidate engagement. The business also wanted new consultants to become productive and start billing sooner, while giving managers a clearer view of activity and best practice.
The solution
Verrus uses SourceWhale to:
– Source and enrich relevant contacts with Data and Sourcing
– Run structured, multi-step outreach across multiple channels.
– Support consistent follow-up with Inbox Agent.
– Capture meeting context with SourceWhale notetaker.
– Organize relationship and SourceWhale’s CRM & ATS.
– Give managers visibility into activity, outcomes and repeatable approaches.
That connects the work consultants do every day with the wider commercial process – from finding the right contact to creating a conversation and moving the opportunity forward.
Results and impact
Since adopting SourceWhale, Verrus has achieved impressive results:
Reduced Ramp-Up Time for New Hires:
SourceWhale transformed Verrus’s onboarding process for new consultants. Where it previously took new hires 6-12 months to start billing now takes less than 3 months, leading to a faster revenue impact and greater enthusiasm among new starters. This accelerated onboarding instills early confidence in new consultants, creating a positive feedback loop that contributes to stronger retention rates.
Increased Email Deliverability and Reputation:
By working with SourceWhale, Verrus improved their email deliverability. Following best practices and using SourceWhale functionality, they achieved a significant reduction in emails flagged as spam. Monitoring and adjusting their outreach volume and cadence helps maintain this improvement, ensuring a steady flow of communication with clients and candidates.
