Background
Verticals:
Accountancy & Finance, HR, and Sales & Marketing
Headcount:
7
CRM:
Bullhorn
Storm Recruitment is a boutique agency with seven consultants operating across multiple verticals including Accountancy & Finance, HR, and Sales & Marketing. Storm’s leadership recognized their business development approach lacked structure and methodology, impacting their consultants’ productivity levels.
Before implementing SourceWhale, their consultants would spend over 15 minutes researching each prospect before calls, resulting in limited outreach capacity and inconsistent follow-ups.
Objectives
Storm Recruitment wanted a solution that could:
Drive revenue growth
Improving recruiter productivity and increasing daily outreach capacity
Create a structured, repeatable business development framework
Giving the team a consistent approach to follow-up
Give recruiters everything they need in one place
Streamlining prospect research and contact discovery
Implementation and Adoption
Storm implemented SourceWhale, integrating it with their Bullhorn ATS. SourceWhale’s intuitive interface meant adoption was extensive, with consultants quickly incorporating the solution into their daily workflows. Each team member now allocates a dedicated hour daily for focused outreach activities, using SourceWhale to manage both initial contacts and follow-up sequences. The implementation fostered a standardized approach to business development across the agency.
Key Benefits
SourceWhale transformed Storm’s business development operations in a number of ways:
🎯 Consistent Outreach That Always Hits the Mark
Tailored outreach sequences enabled Storm’s recruiters to keep consistent touchpoints across opportunities. Plus SourceWhale’s data module enables them to instantly find verified email and phone details for their contacts.
⏱️ Greater Productivity Around Tasks and Calls
SourceWhale’s to-do lists and organized call schedules enable everyone at Storm to stay on top of their activities without navigating multiple systems, maximizing recruiter productivity.
📈 Full Performance Analytics
Management now has real-time visibility of outreach engagement metrics enabling them to make better, data-driven strategic decisions. On top of this, standardized processes have helped create clear expectations and accountability in the team.
Results and impact
Storm has seen substantial, measurable improvements since implementing SourceWhale:
☎️ 7x Increase in Call Productivity
The reduced administrative burden and increased efficiency in workflows means consultants can now complete 20 calls in the time previously required for just three.
💰 Enhanced Revenue Generation
Consistent touch points created a reliable business development engine directly impacting top-line growth.
🚀 Foundation for Future Growth
Initial success has paved the way for planned implementation in candidate-side operations.
