Background
Vertical:
Semiconductors and niche technology
Headcount:
50
CRM:
Bullhorn
MRL, a recruitment firm with 27 years of experience, had always shied away from automation tools and software, focusing on building relationships over the phone with the clients and professionals they work with. Admin always took up a large amount of their time, even with a full back-office team to support the consultants.
As Jordan Lorence, Head of Marketing at MRL, explains, “We take a consultative and personal approach to recruitment and needed a single source of truth to record activity throughout the day so our consultants can focus on what they do best, and not get bogged down in recording notes or setting reminders for follow up calls.
Despite having a strong internal network and CRM, MRL’s processes all needed to function through the same platform, feeding into their CRM. They recognised the need for a more efficient, structured approach to recording admin and reminding themselves to reach back out to prospects without filling up their diary with dozens of reminders.
Objectives
Streamline outreach processes and maintain consistent follow-up with candidates and clients
Increase the productivity of consultants by minimizing time spent on administrative tasks.
Ensure all data was captured and logged to Bullhorn as MRL’s single source of truth.
Implementation and Adoption
MRL’s journey with SourceWhale began with a company-wide introduction call to showcase the platform’s capabilities.
Consultants were impressed by the platform’s onboarding process and easy-to-use interface, which led to high adoption.
During the implementation, SourceWhale demonstrated flexibility and responsiveness by building a specific function for recording CV specs, demonstrating a strong partnership approach.
Key Benefits
✅ Consistent Outreach
The team now covers more ground in their outreach than ever before. The “to do” feature provides clear guidance on which channels to use and when, making it easier for consultants to be persistent in their follow-ups.
💪 Improved Productivity
SourceWhale’s Content Coach tool has empowered the team to refine their outreach messages, ensuring they are the right length and reading level for their target audience. This has boosted their confidence in the quality of their outreach.
🧠 Centralized Data
While initially implemented for cold outreach, MRL has also seen strong results using SourceWhale for candidate pitching and is exploring new ways to utilize it for reverse selling campaigns targeting senior candidates in the space industry.
Results
💰 10x Return on Investment
In six months, MRL achieved a 10x ROI from SourceWhale through increased placements and new job openings.
🏆 New Clients
MRL signed terms with six new clients within the initial six months, with ongoing discussions involving 52 additional companies.
🤝 700 Meetings
SourceWhale facilitated 700 meetings between candidates and clients, significantly aiding MRL’s business development efforts.
⏱️ Time Savings
An estimated 340 hours of work were saved through automated admin tasks and outreach, reducing the need for manual data entry.
Conclusion
MRL’s partnership with SourceWhale significantly improved the efficiency and effectiveness of their outreach processes.
By automating repetitive tasks, providing a structured yet flexible approach to engagement, and serving as a central database, SourceWhale empowered MRL’s consultants to focus on their strengths: building valuable relationships and driving high-level placements.
The 10x ROI within the first six months is a testament to SourceWhale’s ability to deliver tangible value, making it an invaluable tool for recruitment agencies looking to streamline operations and enhance business development.
