We know many recruiters want to improve their messaging in their BD and headhunting approach, yet it’s often difficult to know where to start. That’s exactly why we created our Content Coach – to score and analyze your messaging content and offer data-backed improvements to drive better results.
Hear from SourceWhale CRO, Dougie Loan, on why we’re excited to be rolling out this revolutionary feature to our customers, how it works and the benefits it will bring to recruiters:
Find out more
Reach out to a product expert today to learn more about SourceWhale’s Content Coach.
Feature overview
Trained on the analysis of over 21.8 million pieces of outreach sent out via our platform, SourceWhale’s Content Coach scores your messaging content and offers data-backed recommendations to optimize your outreach and achieve even better outcomes.
- Transform your campaigns by optimizing every element – wording, subject lines, custom variables, reading time, spam phrases and more
- Achieve a score of 85 or more to achieve better engagement, more meetings and higher revenue
- Continually fed with updated techniques, you can confidently write messages knowing the most effective methods that win in today’s market are at your fingertips
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Content Coach guidelines
Long subject line: Subject lines should ideally be less than 60 characters long
Spam filter phrases: Your email should not contain any spam phrases
Long email content: To ensure effective communication, keep your outreach emails under 700 characters and your follow-up emails under 400 characters
Too many links: Limit the number of links in your email to 2 or less
Too many images: Try to limit the number of images in your email to 3 or less
Not enough custom fields: Your email should contain at least 3 custom fields
Flesch-Kincaid grade level: The Flesch-Kincaid grade level of your email should be 8 or less
Long sentences: Your email should ideally not contain any long sentences (more than 20 words)
Title case: The subject line of your email should be in title case. Not using title case is considered a “warning”
Numbers or punctuation: Avoid numbers and punctuation in the subject line
Question asked: Your email should contain a question
Cliche phrases: Avoid cliché phrases in your email
Hedging phrases: Your email should not contain any hedging phrases
Uncommon words: Your email should not contain any uncommon words and use neutral language to help appeal to diverse audiences
I:You ratio: The ratio of ‘I’ (or company name or ‘we’) to ‘You’ in your email should be 1:2 or higher
Reading time: The estimated reading time for your email should ideally be 20 seconds or less
Each of these rules contributes to a total score. Scores of 70 to 80 are considered “needs work”, scores of 80 to 90 are considered “almost there” and scores of 90 or above are “good to go”.
Our Content Coach will also highlight the relevant part of the text in your outreach message that needs work, to make the editing process as streamlined and efficient as possible.
Why you’ll love your new Content Coach
We are incredibly excited about the benefits SourceWhale’s Content Coach will bring to our users.
- Confidently write your messages knowing you have someone on your side helping you deliver better engagement, more meetings and higher revenue
- Access on-demand coaching and real-time feedback to quickly identify what parts you’re doing well and what needs improving to drive better results
- Seamlessly integrates with existing workflows to make writing content for your outreach campaigns more manageable, efficient and less daunting
- Improve outcomes by creating effective outreach campaigns that deliver better recruitment experiences and drive higher engagement from prospects
