Part Two: Personal Brand

Investing in your brand is key to a successful Business Development strategy, but for many it’s hard to know where to start. By combining expert knowledge from the team over at Hector with our data, we’ve created a playbook full of actionable insights and practical examples. Learn how to:

• Develop a unique presence in your chosen market
• Build trust and credibility with different segments of your target audience
• Generate relevant content using the 5P’s content framework
• Be consistent and persistent in your approach to drive results
• Convert cold leads to warmer prospects and gain more new and repeat clients and candidates

Our Contributors

Through personal branding, these individuals have established a unique presence in their chosen markets. In this playbook, we uncover the secrets of their success.