Are you tired of being left in the dark? Or unsure if your outreach is even being seen? In today’s competitive landscape, the struggle to engage candidates and clients has never been more real. Traditional communication methods often fall short, leaving you grappling with unanswered emails, missed calls and unreturned messages.
But fear not, because amidst the chaos lies your secret weapon: SourceWhale.
With its array of features and functionalities designed to help you speak to more prospects, our platform offers a solution to your recruitment woes. So, buckle up as we delve into how SourceWhale can transform your outreach efforts and ultimately, help you book more meetings.
How SourceWhale connects you with more candidates and clients
We firmly believe that a multichannel, multi-touch approach to outreach that prioritizes both quality and quantity is the secret to success. But, what does this mean exactly?
Multichannel
The more channels you use in your outreach, the higher your response rates. Why? Well, because every individual is different when it comes to communication preferences. Some may prefer the phone, some text, and some email etc. It also means you make a bigger splash and are more likely to catch someone’s attention if you approach them from all angles, rather than just one.
Multi-touch
I’ve said it before but I’ll say it again! Generally speaking, an individual needs to see something five times before it really sets in. That’s why using multiple touchpoints in your candidate and client outreach is a no-brainer. It helps to nurture the contact, warm up the lead and make you stand out. One of our favorite stats here at SourceWhale is that 71% of conversations start from a follow-up. This is a huge percentage, just think of all the opportunities you’re missing out on if you’re not diligent with following up. That’s a scary thought…
Quality
There’s no point approaching prospects from all angles and following best practices if you aren’t hitting them with quality content. You know full well that candidates and clients are inundated with messages every week, so consider how yours will stand out. Remember, people want to be treated like individuals, they want you to recognize their needs and they don’t want to be made to feel like a number. Do your research, be creative and be relevant whilst adding value to your communications. Don’t align yourself with spam!
Quantity
While quality is over quantity on this page (literally), both factors hold equal importance in maximizing outreach effectiveness! It’s no secret that the more prospects you reach out to the higher your chances of conversions and those sweet, sweet deals! But when the quality of your outreach is so important, this can be hard to maintain during a high-volume approach. That’s why we let you in on a couple of hacks – automation and AI. More on that below…
How SourceWhale enables you to follow the MMQQ framework
This concept may be new to some of you, or you might already be implementing a few of these best practices, but not all. Regardless, mastering these four methods – multichannel, multi-touch, quality, and quantity – is crucial for achieving superior outcomes.
These methods underpin our platform, shaping its very core! Here’s how:
Multichannel
Schedule outreach across a variety of channels including email, LinkedIn, InMail, the phone and more.
Multi-touch
Incorporate numerous steps in your campaigns and automate follow-ups so you never miss another opportunity!
Using SourceWhale’s Live Feed you can track who’s actively engaging with your content in real-time. This means you can see which individuals are interested and have you top-of-mind, so you can pick up the phone and call them at the opportune moment! Or send a more targeted follow-up message, the choice is yours!
Quality
Using our Chrome extension and Insights Tab you can personalize your content on the fly. This saves hours of researching while empowering you to tailor your content at scale.
We also provide insightful data and analytics to track the performance of your outreach. This means you can easily identify what’s working and scale best practices.
Quantity
Automation for the nation! Automatically sync data and activity logging straight back into your CRM/ATS. This saves a tonne of time on admin, whilst keeping your system of record clean and up-to-date.
You can also automate follow-ups across multiple channels (not just email) which means you can nurture contacts using pre-built campaigns that run in the background with little to no input from you.
Speak to more candidates and clients with SourceWhale
So, dive in, speak to more candidates, engage more clients and unlock your full potential with SourceWhale. Speak to a product expert today!
