Benefits of Using AI in Your Candidate Outreach Strategy

In today’s competitive job market, recruiters face numerous challenges in capturing and retaining the attention of top talent, making it essential to find innovative ways to stand out.

This is where generative AI comes into play.

By harnessing the power of artificial intelligence, you can create unique and original content that’s steeped in personalization easier than ever. In this blog, we will delve into the world of generative AI and explore how it can be effectively used to capture attention, streamline the hiring process and provide a more engaging experience overall.

Understanding generative AI in recruitment 

Generative AI can be a massive time-saving solution for recruiters looking to tailor outreach to the target candidate. Simply feed the algorithm with a few key pieces of information and voilà, the message appears in front of your eyes. But it’s important to remember that yes, whilst you can create the foundations of each message with a click of a button, it’s still important to strike the balance between automation and the human touch. While generative AI can help to provide a healthy foundation for each individual message, it’s important to make sure you’re tweaking the text to match your own personality and flair, as well as ensuring it’s relevant and of value to the recipient.

Benefits of text-generation for outreach

Text generation, facilitated by advanced language models and artificial intelligence, offers several benefits for recruiters in the talent acquisition process:

Time-saving solution 

When reaching out to so many prospects each week, finding the time to tailor every message to the target contact is hard. Well, with text-generation tools this has become a whole lot easier. Simply feed it with a few key pieces of information (the more, the better!) and generate contextually relevant text in an instant.

No more writer’s block!

When crafting personalized outreach, knowing where to start and what to write can be challenging. No one likes staring at a blank piece of paper! Text generation tools are a great starting point. Once you have generated the bulk of your message, you can reiterate to add a deeper level of personalization and ensure the message is relevant and of value to the target audience.

Easier personalization 

With less time spent on writing messages, you can spend more time on perfecting generated text and adding deeper levels of personalization. This means you can create an impactful message and cut through the competition’s noise a lot easier and quicker than ever before. 

Better candidate experience 

Personalized communication with candidates is crucial in the recruitment process. Generative AI enables recruiters to customize their messages to better resonate with individual candidates. This level of personalization helps build a stronger connection between recruiters and candidates, increasing the likelihood of engagement and fostering a positive experience.

Quality and quantity 

When sending outreach, success is influenced by two factors: positive responses received and the number of potential candidates reached out to. In the past, this process involved a manual approach, forcing recruiters to make a choice. Either send a large number of generic, non-personalized emails (which yielded poor responses) or a smaller, more personalized set of messages (which produced better results, but consumed significant time). Leveraging AI has changed this game entirely. Recruiters can now send personalized messages to a vast pool of potential candidates, offering the best of both worlds.

Improved open, interest and reply rates

Sending carefully crafted messages that stand out, add value and resonate with the target candidate will generate better results, it’s that simple.

How SourceWhale uses generative AI

Despite the clear benefits, one of the main challenges when it comes to using text generation tools is knowing how to prompt effectively in order to generate the right information. This is becoming a job in itself! Also, tools like ChatGPT just simply lack context when it comes to reaching out to candidates (or clients) and don’t understand the many nuances that come with it. That’s why we’ve built WhaleGPT, a text-generation tool designed specifically for recruiters.

What is WhaleGPT?

WhaleGPT is a tool that mimics how recruiters engage with contacts. It’s trained on a rich dataset of high-performing outreach so generates text that will drive high open, interest and meeting rates. What sets it apart from other tools available on the market is:

• It’s designed for recruiter workflow 
• Prompting is taken care of for you
• It provides campaign-specific suggestions for BD and headhunting 
• It offers intelligent content suggestions and understands the nuances of an initial message or follow-up 
• It automatically follows best practices

How does it work?

WhaleGPT has been meticulously trained on a wide range of recruitment use cases. From general BD to marketing a candidate or a general candidate approach, it has you covered. It also provides a structured question flow, so you don’t have to think about prompting. Simply fill out a few key pieces of information and WhaleGPT generates relevant text in just a few clicks. 

If you’d like to see this revolutionary tool in action and want to learn more about how to leverage AI to maximize candidate engagement, head to our blog.