A good ATS or CRM can be a recruiter’s second-best friend (after SourceWhale, naturally), but all too often it’s unloved and underused because of bad data. This needs to change and we’re here to help…
Your CRM database isn’t just a collection of contacts, it’s one of your agency’s most valuable assets and a powerful competitive advantage. It represents thousands of hours spent building relationships, countless conversations with candidates, and the collective intelligence your team has gathered on the talent and companies in your market. It forms the foundation for successful placements and serves as the cornerstone of future revenue opportunities.
Yet despite its importance to your business, it faces a very real threat: data decay. Forbes reports that a staggering 70% of company contact data becomes obsolete annually. Day by day, contact information degrades, skills become outdated, and career progressions go unrecorded, leading to missed opportunities and wasted effort.
Introducing Data Refresh
Today, everything changes with the launch of Data Refresh. This is a brand new SourceWhale module that helps you win repeat business and save time searching for quality candidates by ensuring consultants have accurate data to work from.
Build on your existing relationships
With 60-70% chance of securing repeat business from previous clients, accurate contact data directly supports your sales pipeline. And research shows that, recruiters who source from past candidates report up to 10% of placements coming from this resource – typically much faster than typical searches.
With up-to-date information, recruiters can conduct more precise and effective searches of their CRM, increasing the chances of finding ideal candidates for open positions.
On top of this, access to current and correct information enables you to better personalize your outreach and communication, leading to improved response rates and stronger relationships with candidates and clients alike.
Plus, the ability to accurately maintain relationships with candidates and clients over time creates a significant competitive advantage. Data Refresh enables you to capitalize on past relationships in a way that is almost impossible for competitors working with degraded data.
One strategy, which a number of SourceWhale clients have been seeing impressive results from, is running simple re-engagement campaigns to check back in with former hiring managers. We’ve even seen examples of recruiters picking up new billings from clients they haven’t spoken to in more than three years. However, the success of these campaigns hinges on having accurate, relevant data.
Spend more time on the work that matters
The consequences of out-of-date or just plain wrong contact data in a recruiter’s CRM can be severe:
- Wasted Time and Resources: Recruiters waste considerable effort contacting clients and candidates who are no longer available or who have moved on to different roles, leading to frustration and decreased productivity.
- Missed Opportunities: Outdated data can cause recruiters to overlook qualified candidates who may have recently updated their profiles or entered the job market. This oversight massively impacts your ability to fill critical positions promptly.
- Damaged Reputation: Relying on obsolete information can harm a recruiter’s professional reputation. Candidates receiving irrelevant job offers or outreach with errors may perceive recruiters as unprofessional or out of touch.
Implementation with no disruption
Agencies need solutions that deliver value without creating implementation headaches. Data Refresh integrates seamlessly with more than 40 leading CRM/ATS systems, ensuring your data is current and correct, no matter what your tech stack looks like.
The agencies that thrive will be those that maximize the value of existing assets while minimizing wasted effort. Your database—when properly maintained—represents your single most valuable competitive advantage. Data Refresh transforms what has traditionally been a liability (maintaining accurate data) into a strategic asset that directly supports revenue growth, consultant efficiency, and market differentiation.
To learn how Data Refresh can support your agency’s strategic objectives, talk to one of our team today!
